Your Team

I love branding, brand experiences, creativity and strategy. I’m inspired by the incredible emotional reactions and impact that great work has. So, I set up Drool Creative - the agency that’s better for clients and creatives, with the sole aim of making brands captivating. With 25 years’ experience, working with some of the world's most awesome creatives and strategists, and helping some of the world’s best-known brands - I want at least 25 more.

I think of myself as a forever storyteller turned strategist. 'Lead with feeling, back it up with data' is my mantra. A decade of experience guiding and growing businesses—from big tech giants to startup teams of two—proved that it’s nimble, specialized teams that bring the structure and voice needed to turn companies into brands.

I enjoy making things people love. I’ve spent 20+ years collaborating with ambitious clients & big picture dreamers to create immersive stories you can step inside of. By combining digital art & technology in bold new ways, I strive to leverage technology to bring people closer together - not push us farther apart.  

What can I say, I love telling stories visually. Over 30 years in the business, working with start-ups to multi-nationals, I still love the whole creative process of turning ideas into messaging that makes people think "I want some of that!" As well as a breadth of experience, I'll bring fun, dependability and a grounded personality to every project.

Even after 15+ years of professional writing, I still can’t get over the fact that letting my imagination shimmy about is my actual, real-life job. Understanding and articulating brands on a human level, I’ve brought personality to a crazy array of consumer and candidate-facing clients in my time. I can’t wait to unleash some more.

Creative person. Copy specialist. Always competing to say the most in the fewest words.

I'm a strategist and researcher with 20 years experience getting under the skin of how organisations - and their people - tick. Digging deep into employee experience and culture, I've worked with global brands of all shapes and sizes to develop insight-based brand and messaging strategies

I’m an alchemic blend of strategy and creativity but firm believer that ideas beat algorithms, always.  Over two decades helping some of the world’s best-known brands cut through the noise. Crafting work that moves both people and businesses, forward. Still getting a kick out of reaching people in real, lasting and unforgettable ways. Be the shepherd, not the sheep.

I'm a storyteller, writer, and creative. I've been crafting narratives and developing concepts for global brands for almost a decade. From defining a brand's tone of voice to driving digital activations, I thrive on turning briefs into bold, impactful ideas.

After 20 years of building interactive experiences, I still get a buzz from blending creativity with tech. Whether it’s a fun little game, generating art based on people's emotions or a scroll-driven website, I’m all about crafting moments that draw people in and make them smile. User-centered design with a strong focus on getting the details right.

I’ve always loved the ideas - the big, bold, and beautifully crafted ones. 20+ years as a multi-award-winning creative, working with brilliant brands and even more brilliant people, I bring energy and experience to every campaign.

Hand on heart, I can honestly say that I love what I do. I still get that giddy feeling when an idea pops into your head. Through my investigative and enthusiastic approach, I help, guide and inspire people to tell stories that people want to listen to. Strategic in approach, I get a kick out of the whole creative process and building collaborative cultures with an infectious passion and personality.

I don’t know what I like more: a good idea or sweet-sounding copy. Put them together though, and you hit my sweet spot. A place where creative work jumps off the screen, wins awards – and is a pleasure to do. For the past 20+ years, across pretty much every industry you can think of, that’s the sort of work I’ve sought to be part of.

I believe in the power of creativity to shape perception, tell stories, and create meaningful connections. With a decade of experience in branding, advertising, and employer identity, I bring a curious mind, a sharp creative vision, and a passion for bold, beautifully crafted ideas to every project.

I'm Jonny of the Jonny & George team. We're a creative team who've been making ads for over 15 years. George is the art director and can design and artwork too. I'm the copywriter who's at ease with long copy as short. We've worked in all channels, from telly to social, and at a ton of agencies, including Publicis, McCann and VCCP. Along the way, we've been lucky enough to win a few awards. We're also experienced creative directors, but still have a soft spot for making stuff. 

I'm George of the Jonny & George team. We're a creative team who've been making ads for over 15 years. I'm the art director and can design and artwork too. Jonny is the copywriter who's at ease with long copy as short. We've worked in all channels, from telly to social, and at a ton of agencies, including Publicis, McCann and VCCP. Along the way, we've been lucky enough to win a few awards. We're also experienced creative directors, but still have a soft spot for making stuff. 

Brooklyn-born and bred, I’m a designer who thrives on the thrill of cracking tough creative challenges—almost too much. With over a decade of experience spanning well-established agencies to spankin’ new start ups, I bring a unique blend of right- and left-brained thinking to every project. Let’s make something smart and beautiful.

I spent my twenties writing poems and novels. It’s this creativity and curiosity that sits behind my brand work today. I’m interested in distinctive verbal identities, the stories just beneath the surface of cultures, and those ideas you suddenly glimpse down the back of the sofa.

With 25 years’ experience of employer branding research, I thrive on providing the real-world evidence and hard data to underpin brand strategy and creative development. By fully understanding the motivations, behaviours and perceptions of clients’ potential and current employees and customers, I help to ensure that brands and campaigns will hit their targets and achieve maximum impact.

With a decade of experience as a filmmaker, I have always had a passion for narrative storytelling and cinematic visual artistry. My work spans from being a cinematographer on an award-winning feature film, to working as a self-shooting director on campaigns for some of the world's biggest brands. With a deep understanding of all stages of video and film production, I can help your project become a final product.

From high-tech to healthcare, from retail to the halls of government, every picture tells a story, and I have been privileged to bring stories to life for over 25 years.

I'm on a lifelong quest of learning and discovery, which reflects in my personal life and my work as I dab into various faces of design to keep me on my toes. Originally a marketer turned creative, I find fulfillment both in getting my hands dirty with production (as if clicking on a computer is the same thing as painting on a canvas) as much as I do with team leading and mentoring.

With over a decade in video and Motion Design, I've seen styles and methods evolve. What remains constant is my passion for using creativity and design to tell the story in the best way possible.

With over 25 years of experience, working with internal and external clients at all levels. I have delivered project management and support across a variety of complex requirements, programmes and geographies. I love to find solutions and thrive through collaboration across teams. Ensuring the end result is exactly what my clients are expecting, and more! 

At heart I’m a problem solver. Give me a challenge and I’ll grab it with both hands. 10+ years delivering exceptional projects for global brands. Not only keeping projects running like clockwork, but pushing to exceed expectations.  

With over 20 years of experience across a diverse range of agencies, I've had the privilege to work with a variety of different clients, sectors, media and channels. What I love most about my role is being involved in every aspect of a project. I believe that ensuring everything runs smoothly, on time and on budget, is just as important as the final deliverable itself.